Trading Enterprises has over four decades of automotive experience in the UAE and is the exclusive distributor of Jeep _® vehicles in Dubai and the Northern Emirates. The company operates a network of modern showrooms, workshops and parts outlets and offer comprehensive customer care to Jeep drivers in Dubai, Sharjah and Ras Al Khaimah. Sales of Jeep _® vehicles continue to increase and in the next few years there will be many more additions to the range, reinforcing the Jeep _® brand’s legendary off-road capability with enhanced on-road performance and comfort. The current Jeep _® vehicle lineup comprises the Renegade, Compass, Cherokee, Grand Cherokee (the most awarded SUV of all-time), Grand Cherokee SRT8, Wrangler and Wrangler Unlimited.

About JEEP

“Every Jeep®  is designed with the “go anywhere, do anything” approach that has always been at the heart of the brand, so it makes perfect sense that the world’s most capable off-road brand is the official car sponsor of Fitness Fest 2016.

“The ultimate embodiment of freedom, Jeep designers and engineers ensure that the brand consistently delivers against its promise by creating vehicles that have to pass demanding tests before they earn the right to be called a Jeep, and earn their Trail Rated badge” said Mohammed Maktari, Managing Director of Trading Enterprises, the exclusive official distributor of Jeep vehicles in Dubai and the Northern Emirates.

Being Trail Rated signifies that each and every Jeep has been designed to perform in a variety of challenging off-road conditions, identified by five key consumer-oriented performance categories: traction, ground clearance, manoeuvrability, articulation and water fording.

This, combined with available advanced safety and security features such as Forward Collision Warning with Crash Mitigation and Selec-Speed Control, electronic stability control (ESC), Electronic Roll Mitigation (ERM), Blind-spot Monitoring with Rear Cross Path detection, Adaptive Cruise Control (ACC) and trailer-sway control (TSC), means that the Jeep brand extends an open invitation to live life to the fullest through a range of vehicles that provide owners with the sense of security that they can handle any journey with confidence.

The Jeep brand’s legendary heritage and capability have made it iconic – well-known and loved throughout the world – and its sport-utility mastery stretches back over seven decades.

The brand, which is celebrating its 75th anniversary this year, continues to deliver on its promise to provide the world’s leading range of rugged, versatile and innovative four-wheel drive vehicles – all of which deliver class-leading capability – with the introduction of new models that meet the specific needs of a wide variety of drivers.”